5 Ways to Craft a Brand Image that You Love

it's Monday // September 26th, 2016

This week, I wanted to share a couple of insights on crafting a brand image that you can fall in love with over and over. These 5 things, accompanied by the “questions to ask yourself”, will help you do just that. What is your brand image? It’s basically the impression you are leaving on potential customers or already existing customer base. It’s important to be honest with yourself and what your business needs.

These are a couple of the ways I successfully craft full brand experiences for my Curio Co. clients. I’m hoping these 5 ways will have you thinking about your own brand image, and help you craft one that you absolutely love.

1. Logo + Color Palette

A logo is a visual representation of a business’s mission statement and story. Your logo and it’s corresponding color palette should compliment you as a business, and be as unique as your business is. Be sure the graphics and colors you use on a daily basis properly express who you are. Also, be sure your logo and color palette is reaching your ideal target audience – or the people you would love to see as customers.

Questions to ask yourself

  • Do you love what your logo says about you or does your logo feel outdated, both visually and conceptually?
  • Was your color palette intentionally created to attract the customers that you desire?
  • Who is your ideal target audience or the people you would love to see as customers?

2. Business Collateral

Business collateral is used for both maintaining customer relationships and creating new ones. Collateral should be on point with your business image and it should say exactly what you need it to say in an interesting, yet straightforward manner. Collateral includes – but is definitely not limited to – business cards, letterheads, direct mailers, brochures, menus, etc.

Questions to ask yourself

  • Is your logo and color palette utilized on your business collateral, to maintain consistency so your customers can easily recognize it’s you?
  • Are there spelling or grammatical errors on your business collateral?
  • Is there a creative way you can reach new customers with your business collateral?

3. Signage + Storefront

A storefront is the place where most customer interactions will take place. This should be a great experience for all parties involved. Be sure your storefront feels welcoming and be sure customers know that they are in your place of business when walking through the door. This can be done by creating easy-to-read signage utilizing your logo and color palette.

Questions to ask yourself

  • Can potential customers see where you are located from the road or sidewalk?
  • Does your place of business have an atmosphere that both convey’s who you are as a company and brings people back?
  • Is your logo or color palette being used on the outside and inside of your place of business?

4. Website

In this day and age having a website is a extremely important. Potential customers are constantly online searching for new places to eat, local services, or places to visit and shop. You want to make sure your website is easy to navigation and functions properly across the board. Your website should be as unique as your business’s logo and overall image. Avoid using pre-made services or templates and you’ll achieve a truly authentic feel.

Questions to ask yourself

  • Is your website mobile friendly so customers can access it easily on their phones or tablets?
  • Can people easily contact you through your website?
  • Is your website search engine friendly so people can find you on Google, Bing, Yahoo, etc.?

5. Social Media

Social media is an easy way to reach new customers and stay in touch with the customers you already have. The more active you are on social media, the more potential you have to reach a greater audience. Facebook, Twitter, and Instagram are a few examples of Social Media services, these are great ones to start with! Make sure to post regularly and keep your contact information up to date. Create a social media strategy that uses promotions as a way to entice customers.

Questions to ask yourself

  • Are you on social media and are you letting people know that you are?
  • How regularly are you updating and sharing on social media?
  • Are you using social media to creatively increase sales?

Happy Monday, friends! Let’s make this week awesome.

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